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The CEO of Black Rifle made Shaffer delete his tweet. Though the shirt has been removed from the company's website, the spokesperson said it wasn't an endorsement of a political view, just a play on the meme meant to be humorous. The founder and CEO of veteran-owned Black Rifle Coffee Company has received copious hate mail, social media backlash and disparaging phone calls in the wake of a New York Times' article profiling the company, which paints itself as an organization not only serving up a basic cup of joe, but with an extra shot of patriotism delivered by military veterans.

The depiction quickly turns into chaos when Hafer, playing the role of Best's liberal father, and the remaining members of the progressive family become hysterical, slamming a cat to its death and pouring gasoline on one another in response to conservative viewpoints.

Infor instance, Black Rifle touted a "Make Covfefe Great Again" T-shirt, which was a combination of then-President Donald Trump's popular "Make America Great Again" slogan and his viral "covfefe" tweet, which looks a little like "coffee" -- a presumed typo made by the president that quickly became a meme.

The piece would be the company's chance to denounce racism, hatred, bigotry and antisemitism from its brand once and for all, arguing that the vitriol never aligned with the firm's mission. Hafer and his colleagues hoped the article, which ran July 14, would give them the opportunity to distance Black Rifle from right-wing fringe groups and individuals who've adopted its merchandise as their own.

Dubbed "Conservative Comes Out," which has received 3. Nicole shared the link to the recent lawsuit filed by Brandon Roper and referenced her own alleged abuse in a tweet. One member even threatens to blow himself up with a suicide vest.

Hafer said he doesn't see it that way because, at its core, Black Rifle is about brewing good coffee and supporting veterans and first responders. In the mock advertisement, which is seemingly intended to associate the brand more closely with the very people Hafer is publicly pushing away, the man says that the coffee gets "you in the right headspace before oppressing minorities.

Despite the executive's assertions that Black Rifle is apolitical, the company has waded into the political fray often at a time when politics and identity have become increasingly merged. In a new twist, Canadian model Nicole Abour, who appeared in ads for the company, recently made public harassment allegations against members of Black Rifle Coffee.

In NovemberBlack Rifle publicly disavowed any support or sponsorship of Kyle Rittenhouse, a year-old Illinois resident who traveled to Kenosha, Wisconsin, where he shot and killed two people during a Black Lives Matter protest.

Explore the intricate relationship between Black Rifle Coffee Company (BRCC) and LGBTQ+ support in our latest article. In his post-jail photo, Rittenhouse donned a shirt with Black Rifle's logo. With insights on consumer perceptions and comparisons with more outspoken brands, this piece helps readers make informed choices.

Delve into BRCC's core values, military dedication, and community initiatives, while examining the ambiguity around its stance on inclusivity. Hafer and his team don't connect to a single stereotype, either. He added, "We're not engaged in the war of words.

It wasn't just merchandise. Black Rifle Coffee Distances Itself from Extremists, Including Some Who Loved Their Brand Black Rifle Coffee Company aspires to help you live the life of your dreams.

Black Rifle Coffee Home : Black Rifle Coffee Co

We're more concerned with how funny our videos are -- whether or not they're making a political point. Now, the seven-year-old organization, which is "pro-constitution, pro-individuality," is doing what it can to make sure its employees are taken care of since it expects the hostility to ramp up from angry fans and hecklers who aim to disparage or threaten Black Rifle and its patrons online and even at home.

Hafer sees himself as the pro-vet, pro-law enforcement, pro-Second Amendment rights guy who also wears argyle socks and Birkenstocks and drives a Volvo. Hafer says he's not been one to engage in a culture war or political statements when promoting his coffee.

Like, wow, how isolated and alone and miserable that person must be. But then came a time when the company had to deliberately state what kind of followers wouldn't be tolerated: extremists. Yet in a video, Hafer and Mat Best, the company's vice president, team up to parody opposing political viewpoints.

Instead, pundits and trolls alike immediately took Black Rifle's latest message to mean it was shutting out all conservative voices, something Hafer says has been unreasonably conflated. After years of hyping up a certain gun-toting, unruffled machismo leaning heavily on the founders' military experience and veteran status to build its fan base -- a version of the "tactical lifestyle" that's hugely popular with paramilitary and ultranationalist groups -- did Black Rifle ultimately mislead the type of clientele they serve?

It's funny, it's irreverent,'" he said.